12 Easy To Do Strategies On How To Create Viral Content on TikTok
With over one billion monthly active users, TikTok is really a game-changer in how we market products and services today.
With that amount of users, it is safe to say that a good portion of our clients and customers are spending a lot of their time there.
So if you are new to TikTok and are looking for ways how to tap your audience or target market, or even want your brand to be known in this popular platform, here are some easy-to-follow tips and strategies to make your content viral.
1. Start with something interesting
The average attention span of a person is 8 seconds. So the first two to three seconds of your video should be really interesting and engaging if you want viewers to keep watching you.
The best thing that you want to do to hook your viewers at the very start of your video is to inform them right away on what your video is all about.
You can add Titles on your video or a narration, like “Easy to do saving tips” or “No Bake 5 incredient Chocolate Cookie”, “Unboxing the Iphone 14 Pro Max”
By reading or listening to the title of the video, there is no waiting time to see what the video is all about. This will give the viewers reason to stick around.
2. Turn on comments
Comments are king on TikTok. The more comments you have the more TikTok will share your content on other people’s feed.
So make sure you turn on comments on every video that you make.
You also need to encourage your viewers to comment by simply asking a question.
Some of the questions that you can ask on your videos are, “What suggestions do you have for this and that”, “How about you? What’s your experience about this and that?”, “Where did you get this and that?”
In short, maximize the 5Ws and 1H – Who, What, When, Where, Why, and How.
3. Answer as many comments as possible
As mentioned, comments are king on TikTok, so to increase the volume of your comments, you need to answer and reply to them.
Aside from increasing your chances of getting viewed on other people’s feed, you are also establishing your credibility with your viewers.
You are establishing a genuine connection with them, which makes your fans feel loved.
4. Make TikTok content from comments
Aside from increasing your visibility and establishing good relationships with your fans, comments are a great way to create content too.
Some fans and followers will comment and ask you some questions, and you can answer that by creating another TIkTok video.
And these types of videos are a really viral hit to followers.
5. Post when people are active
To increase the virality of your content, you need to know the times that people are actively scrolling online.
You need to know the best time to post so you can increase your video’s reach and impressions.
For example, according to Hootsuite, the best time to post videos on TikTok on Monday is from 9:00 pm to 11:00 pm, Tuesday is from 8:00 am to 10:00 am, Wednesday is from 6:00 am to 8:00 am, Thursday is from 7:00 pm to 9:00 pm, Friday is from 2:00 pm to 4:00 pm, Saturday is from 10:00 am to 12:00 pm and lastly, Sunday is from 7:00 am to 8:00 am as well as 4:00 pm.
And the most optimal day and time to best post a video on TikTok is on Thursday at 7:00 pm
By following these golden times, there is a great chance for your content to get viral.
6. Analyze your performance
If you want to get viral, you need to always monitor your content and their performance.
It’s useless to create and post without monitoring which works best with your account.
If you aim to get viral content, you need to know which works best for your followers.
This is where you check your TikTok analytics for the type of content that resonates well with your followers. You also need to monitor your comments section to see what your followers are saying.
Getting all these data will help you in creating content that has a great chance to get viral.
7. Know your niche and stick with it
If you want to be successful in TikTok, you need to find your niche. It is about baking? It is about make-up tutorial? Consulting? Food reviews? Travel reviews?
The benefit of knowing and sticking with your niche is that it helps you create great content that appeals to a specific audience or community.
There are a lot of communities in TikTok and it is good to stick with the one you are good at.
Also, if you keep creating random content you will have a hard time establishing your brand.
On the other hand, if you are consistent with creating specific content for a specific niche or community, then it would be easy for your followers to remember your brand.
So if you want to get viral, then stick with your niche and focus on that.
8. Use trending sounds in your content
Another great way to get viral content is to use trending music in your videos.
TikTok’s algorithm put you in other people’s feeds if you are “ON TREND”
So make sure you are updated with the current trends in TikTok and apply it to your content.
9. Use trending hashtags on your content
Another thing that you can use to get viral content is by using trending hashtags on your captions.
Just make sure the hashtag is related to your content.
10. Jump on trends
Create content that is already trending. For example, “Made You Look” trended in TikTok last month, and people are creating a version of that on TikTok.
You may want to jump on that and create your own version.
11. Keep it short and sweet
TikTok has become popular because the content here are short and easy to digest.
So you create content that are short, and engaging that will hook up your followers.
12. Include a Call-To-Action
If you want your content to go viral, make sure you insert a Call-To-Action (CTA).
CTAs are a great way to encourage followers and viewers to take action after watching the video.
For example, you can ask your viewers or your followers to comment on what they think about the video, or if they like it share it on their feed, or follow your account for more.
Create viral TikTok content
TikTok is really a great way to market our products and services. But we have to know the right way how to create content and launch strategies to make sure we are optimizing the platform right.
So if you need help when it comes to making viral TikTok content, contact us.
We have ready-to-use TikTok Scripts that you can use. Just read, record, and post.
Have fun creating TikTok viral content!