12 Proven Easy Techniques to Increase your Facebook Following
One of the best sources of website traffic is social media. In fact, according to Parse.ly 46% of referral traffic is attributed to it and Facebook dominates in this with over 41%.
That being said, it is only right to focus more attention on Facebook when you want to boost your traffic and create more conversions.
But how can you boost your traffic with Facebook when you only have 10 to 20 followers? It is useless to create engaging content when there are only a few people seeing it.
This is one of the major problems of business owners when marketing their product on Facebook. They just don’t have enough following.
So how can you increase your page following? Is there a secret sauce to spice things up a little on your page?
Yup, there is. And you don’t have to hire experts to boost the number of your followers. You can do it yourself.
So here you go.
Tips to increase your Facebook following
1. Invite people to like your page
One of the easiest ways to get followers is to simply ask your friends, family or Facebook connections to like your page. Click the three dots on your page dashboard (below your CTA button) and click “Invite Friends”. Facebook will show the list of your friends that you can invite to follow your page and also the people you’ve already invited.
Facebook usually sends out notifications asking you to invite people (within your connections) to like your page.
In the past, you could easily invite all of your friends without any issues. However, Facebook updated its system and doing that may result in your account to be temporarily blocked. Thus, you need to limit your invite at a time.
If your account is temporarily blocked and Facebook still sends you notifications to invite people, just ignore it. Because you won’t be able to do that. Silly right? Just wait for a day or two for your account to be unblocked.
2. Share your page in your personal newsfeed
To invite your connections to like and follow your page, share the link of your page to your own news feed.
You can post something about your page or you may also share the contents from your page.
3. Create engaging and viral content
Posting about your products or things that you do within your business may sound interesting to you and to others. But most of the time, these kinds of content don’t resonate well with other people. You need to be more creative in creating engaging content that has viral quality.
Some of the content that you can post on your Facebook page that tends to get viral are memes, funny videos and relatable quotes. These types of content usually trigger tags and mentions from other people that can help you increase your social media engagement and following.
Now, if you don’t know how to create viral content, you can simply share viral content that is within your niche and hopefully your page can go with the viral flow.
4. Launch giveaway promos
People like to receive free stuff. And when they get things for free they don’t mind doing a little favor for you. So hosting giveaway promos are a great way to increase your Facebook following.
Once you have the details and program, you can share your giveaway promos on forums, giveaway websites, and of course to your Facebook page and personal account. Don’t also limit yourself on these places. Spread the good news everywhere you can.
5. Join relevant groups
To get people within your niche to follow your page, try joining Facebook groups that are relevant to your brand. Once you are a member, you can share some content and posts from your page to this group and subtly ask them to like and follow your page.
To join suggested groups, on your page dashboard you will see this section that is located under your page’s “About” section.
On the other hand, if you don’t find any relevant groups, you can create your own community and increase your page presence using this. To create a group, simply click the “+” icon on the top right of your Facebook profile photo then select “Group”.
6. Share your page outside Facebook
Don’t be limited in sharing your Facebook within your page and your personal account. There are still other places on the internet that you can promote the follow button on your Facebook page. You can promote it on your website. Link your Facebook and other social media accounts on your website’s footer or header.
You can also cross-promote your Facebook page link on other social media platforms (Twitter, LinkedIn, Instagram, Pinterest, etc.) You may also want to add it as a call to action at the end of your blog.
7. Ask for feedback
Page ratings and reviews are a great way to establish credibility for your page and for your brand. They can also help you increase your page following. When people visit your page and they see that a lot of people are giving their good reviews and recommendations, it would be easy for visitors to hit the follow button. Moreover, your page will show on the personal news feed of the person who gives the review. So make sure to ask for feedback to your customers and don’t forget to comment by saying thank you.
One of the surest ways to gain followers is spending a little money on ads. Once you create an add and use promote page as your goal, your followers will surely increase. But if you are a budget-conscious, you can stick to the organic ways of increasing your Facebook page followers.
You can boost a post or launch an add. If you plan to boost a post to increase your followers, read our Facebook boost post best practices to make sure you get your money’s worth.
9. Optimize your Facebook page
Optimize? Big word right? Don’t be scared. Unlike optimizing a website, optimizing Facebook is easy and even non-digital marketing experts can do it.
When optimizing your Facebook page, you simply need to make sure you have all the information in place – cover photo, profile photo, description, business details and contacts, etc.
Optimizing your Facebook page will help you show on Facebook search results when people are searching for you or related brand and product. And if you show on search results, it would be easy for people to visit your page and like you right there.
You may read our previous blog on the best practices on how to optimize your Facebook page based on the Facebook 2020 update.
10. Do Facebook live
Facebook has been encouraging brands and pages to do Facebook live. If your page does Facebook live, your page will show on Facebook Live Map. And if your page is here, you’ll get more viewers and these viewers can easily turn into followers.
11. Partner with an influencer
Partnering with an influencer may mean spending a few money on advertising unless your brand has ex deals with them like sending some of your products for that influencer to try and have a review on.
12. Promote your Facebook to your email subscriber
Are you sending newsletters weekly or monthly? You may promote your Facebook page when you send out a newsletter for the week. Make sure to add a link that directs them to the follow button.
These are just some of the easiest ways to increase your Facebook following. There are still a lot of ways to promote your Facebook page. The key is to be creative and think outside the box. Just make sure you don’t overdo it.
On the other hand, if you need help in creating social media content so that your followers have something to look forward to in your page, just message us using the Messenger button below or email us at email@example.com. You may also call us at +63928 -223-8416 for a quick chat.
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Thanks a lot!
About the Author
Crisel Blenda Fernandez is a digital marketing strategist specialising in content marketing and social media management. She loves writing, experimenting, researching, and discovering new things in the digital marketing world. She is a Hubspot Content Writing Certified and a coffee lover. If not writing, she is busy playing with her daughter (singing Finger Family and I’m a little teapot) or binge-eating with her husband.