9 Common Social Media Marketing Mistakes You Should NEVER Do
Social media marketing is a tricky job and not everyone can do it on their first try.
However tricky as it may seem, it is a business’ best shot at gaining more exposure and generating sales at a minimal cost.
Social media is an ever-growing community. With over 4.74 billion social media users worldwide in October 2022 alone, it is without a doubt the best place to market your business.
That is why your social media presence should be in top shape when you have 59.3 percent of the total global population as your potential client.
So if you want to be at the top of your social media marketing game, here are some of the common social media marketing mistakes you should never do:
Common Social Media Marketing Mistakes
1. Inconsistent Posting
Posting too much or too little content without consistency can affect your brand presence, reach and engagement on social media.
That is why you need to make sure you are posting at regular intervals so your followers can remain up-to-date with your business.
Lack of consistency can negatively impact your engagement rates, this is especially true with YouTube. If your subscribers are used to waiting for new content every Friday, but you fail to upload one, they might lose interest or get confused about it.
Posting on YouTube regularly is like watching teledramas on TV where audience are always looking forward to the next episode at a specific date and time.
Same with Facebook and Instagram, if you fail to post on a weekly basis, Facebook and Instagram’s algorithm may tag you as one of the inactive pages on their platforms.
Here are some tips on how many posts you should do on every social media platform to make sure your page remains active and relevant to users.
2. Not Creating a Social Media Calendar
Do you usually write last-minute content and struggle with content relevance and consistency?
Social media calendars are the backbone of every social media marketing. Without this, you will fail to remain consistent in promoting your business online.
Social media calendar works as a list of content plans that you can do on a weekly or monthly basis. It is like a regular calendar where you plot future content that you want to post to help you promote your page.
This will also help you to be consistent in your posting strategy and saves you a lot of time in creating and posting content.
If you need help on how to create social media calendars, we have 365 Days Social Media Content Strategies that you can use and follow. These are ready to use and edit social media images with captions and trending hashtags that are plotted in a 365 days social media calendar.
3. Lack of Quality Content
Quality content is measured by the 80/20 Formula – 80 percent of your content should be educational, entertaining, and informative while 20 percent is for promoting your products and services.
Social media was created for entertainment and information. That is why you need to produce more content that is relevant and helpful to your audience.
If you continue to post hardsell content, your followers may get tired and worst get irritated with your constant promotion. This can lead to unfollow or dislike.
On the other hand, if you mix your posts with entertaining and informational content your followers can easily interact and engage with your page.
For example, if you are managing a real estate page, you may want to post some engaging questions about real estate to encourage your followers to interact and comment their thoughts and ideas in the comments.
If you are a life insurance advisors, you may post some tips and tricks about the importance of insurance and investment. By posting this type of content, your followers will think of you as an expert in this field and will always go to you if they need more information about insurance. And this is basically warming up a prospect lead.
Posting educational content can help you establish your credibility in the industry which can help you close a lead.
4. Lack of Data Monitoring
Social media marketing strategies are not one-size-fits-all, so you have to keep testing the waters and see what’s best for your brand.
Almost every social media platform already has an analytics feature that shows users valuable data regarding post engagements.
This allows you to see and analyze which posts and contents convert more. If your Facebook followers are engaging more with image ads compared to video ads, you may need to publish more image ads in your following posts.
Through analyzing your social media data analytics you will also figure out the best time and day to post for your business.
5. Lack of Engagement With The Audience
Do your followers answer your engaging questions in the comment section? Do they comment under your posts and tag you in others?
Social media engagements are proof for the algorithm to see your content as interesting and valuable. This will result in your content surfacing to more users and reaching more people.
So if you want Facebook to think of your content as engaging and user-friendly, you should start engaging with your audience. In return, the algorithm will put you where you have more visibility.
So next time someone commented in your post, make sure to comment back or tap a little react button to it.
6. Acting Like a Robot
Managing your business’ socials can be a time-consuming process, especially when there are bulks of messages in your system. This is why businesses prefer to use automated responses and content generators.
Although these tools make your workload lighter, they make your responses sound robotic and impersonal. Relying too much on automation can make your brand lose its human, personal touch.
It is important to approach customers like a real person – to answer their queries and listen to their concerns on a more personal level.
Only use automated responses if you are unavailable to answer inquiries like for example in the middle of the night or during weekends when your business is not open. You should also tell your customers the time that you can get back to them.
7. Not Using Multiple Forms of Content
Social media marketing goes beyond posting images. You also have to consider posting other forms of content.
You can also try posting videos, infographics, reels, or GIF content.
Here are other forms of content you may try:
- Testimonials and reviews
- Case studies
Case studies are perfect for garnering attention on social media, especially when you have valuable knowledge that may be useful for other businesses. This proves that you are an expert in the field.
If you want to find a great example of case study marketing that you can publish on your social media page, you can read our blog where we experimented on the best time and day to post on Facebook in the Philippines.
8. Deleting Comments
As a brand, you need to establish trust. Deleting negative comments, replying unfavorably, and ignoring bad reviews can ruin your customers’ trust in your brand.
So instead of doing all these displeasing actions towards your clients, be thoughtful in responding and resolving the issue. Take this as an opportunity to turn this unhappy customer into a loyal one by providing them with top-notch customer service.
9. Not Having a Social Media Marketing Strategy
As a brand, having a social media marketing strategy is the key to having an established social media presence.
Social media marketing is not just about merely posting on social media for the sake of it – you post for the sake of social media optimization. This is the process of using online platforms to grow your message and create an online presence.
Ask yourself these questions: “What are your objectives? How do you achieve your objectives?” and then create a plan of action that outlines your route, your resources needed, and the budget you’re working with.
There are a lot of factors that you should consider when doing social media marketing. This includes knowing your target audience, aligning your goals with their wants, familiarizing yourself with trends, and getting comfortable with the forms of social media marketing, among others.
There’s a lot of things to do and it can hinder you in managing your business.
That is why we are here to help.
We, at DG Strategists, offer social media management service that includes:
- Set up (Profile, cover, about details, etc.)
- Audit and research
- Content Planning
- Content Creation
- Content Scheduling
To know more about it, you may contact us at firstname.lastname@example.org, call/text at 0928-223-8416, or message us at m.me/dgstrategists
We will be happy to send you our portfolio and conduct a free marketing consultation.
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