How many posts are you publishing on your social media page? Once a day? Twice a day? Or perhaps three times a week? If you are posting once or twice a day, good for you. It means you have a lot of content to share with your audience. Posting three times a week is not bad either. It means you are optimally using your content. Did you know that with the right posting frequency, you can increase your engagement...
Are you receiving a lot of inquiries on your social media page? If yes, are these inquiries converting into sales? Inquiries are good, but converting them into sales is the best. But the big question is, how can we convert these inquiries into sales? How can we convert them to buy our products or become paying clients? We need to understand first the different levels of the marketing funnel. What is the Marketing Funnel? Developed in 1898 by the American Advertising Advocate Elias...
As we are about to finish the half of 2022, are you still having trouble promoting your business on social media? Do you have problems growing your followers? Do you not get enough inquiries that you can convert into sales? Well perhaps, you aren’t doing these “social media trends”. If you are having a hard time boosting your business on social media, perhaps these 2022 social media must-do can help you change that. Don’t worry, it is not yet too...
There are two ways that you can advertise on Facebook. One is through creating an ad and the other one is by boosting your existing posts. Boosting your existing post is very popular with business owners. That is because it is easier and can be set up within seconds. If you are still unfamiliar with boosting a boost, here is a quick guide. Note: Boost Post is not available in Personal Accounts. You’ll need a Facebook Page to boost...
As a business owner, we want our social media pages to have updates every now and then. Posting engaging content is the key to increase our followers, achieve organic growth, and promote our business online. But publishing social media content consistently can be tough especially if you don’t have the time to create and publish. Hiring a social media manager is an option you may consider. But this means you may need to spend PHP 10,000 to PHP...
On September 16, 2020, Apple launched its newest iOS update, the iOS 14. This update aims to improve the user’s experience and the application’s usability. But more importantly, it aims to improve the privacy and security settings of Apple users. Here’s what you need to know about it and how it can affect businesses. Photo source: The Hustle What is Apple’s iOS 14 Update? Apple's iOS 14 update offers redesigned widgets on Home Screen and more organized apps on...
As a social media management specialist and consultant, we often get a lot of inquiries if it is okay to buy Facebook Likes for business pages here in the Philippines. Whilst it is legal to buy Facebook Likes, we HIGHLY discourage it. If you are starting to build your page or have been organically marketing your page for quite some time and you are still not getting high numbers of followers, it is really tempting to buy. We understand...
One of the best sources of website traffic is social media. In fact, according to Parse.ly 46% of referral traffic is attributed to it and Facebook dominates in this with over 41%. That being said, it is only right to focus more attention on Facebook when you want to boost your traffic and create more conversions. But how can you boost your traffic with Facebook when you only have 10 to 20 followers? It is useless to...
Gone are the days when hashtags used to be just on Twitter. But now, in all social media places, almost everywhere you’ll find hashtags to be one of the most popular elements to be included in a post or any social media content. Moreover, brands and marketers capitalized on it to boost their social media engagement and reach. But are you using it properly? Do hashtags really boost engagement and reach? Is it really important? If you are a...
Have you noticed something different when you browse your Facebook account? Well, that’s because Facebook has been rolling out some changes this 2020. They might not be that noticeable on mobile, but when you use Facebook on desktop, you’ll see a big shift on how it looks and functions. If you are a page manager, this is how the old Facebook Page dashboard looks like: And here is how the new Facebook dashboard for business page: The new...