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Social Media

Over 2.95 BILLION people are using social media around the world in 2019. And this number is projected to increase to almost 3.43 BILLION in 2023.  That’s a lot of people using social media! Breaking it down per social media platform, here is the quarter-on-quarter change in the number of active users in January 2019.  Source:  https://datareportal.com/reports/digital-2019-global-digital-overview With the huge number of people using social media, no wonder businesses are all busy setting up social media accounts. Why?...

Are you planning to boost a post on Facebook? Well, you need to read this first before hitting that boost button.  Boosting a post is just one of the many tools of Facebook Advertising. Unlike other online paid ads strategies, boosting a post is very easy to do. No need to watch video tutorials or read long guide articles to know how to use it. The Boost Post button is already available on your every post and you...

LinkedIn is one of the most powerful social media networks today, especially for professionals and business/company owners. With over 500 million global users that continue to grow, you can connect with individuals, professionals, or companies around the globe that can be beneficial to your career or business.  LinkedIn is one of the main social media we introduce to some of our clients. This is because LinkedIn is a powerful tool in finding your next customer/client online. This...

"How to boost my website traffic" is probably the most common problem of website owners. And with the internet getting more and more crowded, it is really hard to get attention and make your brand or business stand out.  This website has had its fair share of low traffic since it was born. Actually, all websites that are a year older have problems with website traffic. That is because 60% of the sites that belong to Google...

Want to know some Facebook tips and tricks? Facebook has been one of the widely used social media today. More than one billion active users, it is also one of the most preferred platforms to advertise and market for many brands and businesses.  And it is FREE (except for Facebook ads of course). However, it is not enough to just have a Facebook account. For businesses, it is important to know how to use it to your advantage. And...

Want to know how to get clients online? There is one main reason why businesses are online. And that is to make a sale. But it is not that easy. One, you have to compete with many other businesses on the internet. Second, it is not easy to make brand searchable and rank on the first page of Google or other search engines, in a single day. It takes time and a good, effective digital strategy. And if...

Two years ago, I started an experiment about the best time and day to post on Facebook in the Philippines. It garnered quite an attention. The article even became the number one search result in Google. I was surprised by the result of the experiment that I wanted to do it again this 2019. Why? Objectives I wanted to help other businesses who are starting to use Facebook as their main platform in marketing their product but don’t know how to use...

New year, new decade and new digital marketing trends for everyone. Digital marketing is constantly changing and if you don’t know and don’t apply these trends or changes you are limiting your business or brand from potential growth and success.  With many years as a digital marketing specialist, I am always on the lookout for these yearly trends (small or big) as they are game-changers in the whole marketing industry. So for businesses or brands out there...

Want to know how to find your next client on LinkedIn? LinkedIn is a good social media platform to connect with your potential clients, employer, or business partner. But how can you possibly find and connect with the right people? Here are the simple things that I do to help me effectively network using LinkedIn: Tip #1 - Make a findable and visually appealing profile Exert effort in establishing your LinkedIn profile. Remember that LinkedIn is used for professional online...

Having a hard time managing your different social media accounts? Perhaps you need a schedule to help you organize your posts. Here's how you can do it. As a digital strategist, managing social media is no joke. For some, they may think that it is an easy job. You just have to log in and post content. But if you are handling social media accounts for businesses, it is more than just posting. Imagine handling Facebook,...