Digital Marketing Tools For Businesses That Are Easy To Use
As digital marketing experts in Clark, PH, we use a variety of digital marketing tools to help us be more effective and efficient in our work. These tools help us to automate, optimize, analyze, and process the digital strategies that we use. There are a lot of digital marketing tools for businesses out there. Some of them are free while some offer premium use for their extra features.
Digital Marketing Tools for Businesses
With this blog, we will list down and recommend some of the digital marketing tools for businesses that you can use especially if you are just starting to promote your business online. We understand that business owners are busy. They don’t have the time to learn new tools or skills. That is why we will only list those that are user friendly so you can easily get started with digital marketing.
Social Media Management Tools
Social media is one of the important aspects of digital marketing. With the right social media management strategy, you can build relationships with your customers, increase your brand awareness, convert sales, and a lot more.
But social media management can be time-consuming and takes a lot of effort. Imagine manually handling Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Reddit, TikTok, etc. in one day! Just managing Facebook is already tough, how much more if you simultaneously manage more pages. Take it from us, it is just crazy!
Moreover, no social media accounts are the same. Each social media is created uniquely. Meaning, they serve different purposes. Therefore, what works on Facebook may not necessarily work on Twitter and on LinkedIn, vice versa.
So the big question is how can we manage everything?
Thanks to these amazing social media tools, we, at Digital Strategists, are able to manage social media pages effectively. As business owners, we recommend these tools to help you manage your accounts and help you grow your business through social media. And these social media management tools have free accounts that you can take advantage of! Yay!
Hootsuite
We love Hootsuite! We’ve been using it for over a decade now. It is one of the best social media management tools out there. Without Hootsuite, we’re still probably been manually posting social media posts until now.
Hootsuite is an all-in-one social media management tool that allows you to schedule content, measure your social ROI, run social media ads and more.
With Hootsuite, you can simply monitor multiple accounts and keywords. You can also connect over 35 social networks and bulk-schedule social media posts.
It is that amazing.
It offers a free 30-day trial. And this free version only limits you with 4 to 5 social media accounts.
Sprout Social
Another social media management tool that offers scheduling and monitoring to reporting is Sprout Social.
It is basically the same with Hootsuite except for its customer relationship management features (CRM). This CRM allows you to have a complete profile of your customers. And with this, it will be easy for business owners to build stronger relationships with them.
Another unique thing about Sprout Social is its reporting feature. They send them to you weekly, and they are so good and beautiful that you don’t have to edit them. If you are a social media manager, you can simply download and send it to your clients without editing them.
Just like Hootsuite, Sprout Social offers a 30-day free trial. Their premium accounts range from $99 to $249 per user per month.
There are more social media management tools out there, but since we are talking about the tools that are easy to use, we will just list down these two.
Content Creation Tools
Creating social media posts, blogs, videos, podcasts, etc., can be difficult especially if you are not trained or don’t have the skills to do that. Good thing there are user-friendly content creation tools out there that starting business owners can use. With these tools, you don’t need to be a graphic artist or a video editor to produce content. Here are some digital marketing tools for businesses that can help you with creating content.
Canva
Thanks to Canva, even non-designers can create astonishing graphics and visuals! You just simply drag and drop elements and you have yourself social media visuals and promotional graphic designs that you can use. If you run out of ideas on what to post, you are also free to use their readily available templates. Using their templates can actually save you so much time.
Aside from social media visuals, you can also create presentations, brochures, blog banners, logos, and a lot more. The things that you can do with Canva is limitless!
Moreover, Canva has a mobile app. So if you are on the go and need content to post on your social media just simply edit a graphic on your phone, save and download, and you are good to go.
We, at Digital Strategists, are very much in love with Canva. Our clients also love it too. And what’s amazing is that it is free! They also offer a premium subscription of $12.95 per team member per month so you can access more designs, templates, graphics, photos, etc.
If you are a business owner, Canva is a really good buddy that won’t let you down when it comes to creating amazing graphics!
Biteable
If Canva helps us with creating amazing graphics, Biteable saves us in creating wonderful videos. You don’t need to be a professional video editor to use Biteable. It has readily available video templates that you can use to create a marketing video to promote your business or your products and services.
They also have a wide list of royalty-free great audio backgrounds to compliment your video. But if you want to use your own audio material, you can simply upload it.
You can also customize the color, text and graphics so it matches your brand. This video tool is incredibly easy to use that you can just skip the tutorial on how to use it. This is pretty amazing for a video editor tool.
Once you are done, you can simply download your work. Since you are using the free version, the downloaded video will have a Biteable watermark. To remove the watermark, just upgrade with the premium version. You can upgrade with just $49 per month and you can download unlimited videos, access to 800,000+ clips, and a lot more.
WeVideo
WeVideo is also an online video editing tool. But unlike Biteable, WeVideo is a bit flexible when editing videos. If you have your own video clips that you want to clean or edit, just upload them on your dashboard and you can freely do whatever edit you want.
They also have stored video and audio clips that you can access. You can also play around with their text templates.
It is also easy to use. But if you have a background with video editing, it will help you utilize its features.
If you are not sure if WeVideo is for you, you can still check it out and sign up for their free account. On the other hand, if you think it is a tool that you can invest in, their premium account ranges from $4.99 to $29.99 a month.
Feedly
Feedly is a content curation tool that helps you collect and read content from your favorite blogs and news websites. If you are running out of content to posts on your social media, you can use Feedly to check on articles or blogs that you can share on your pages.
It is very easy to use. It’s simply scrolling down and reading articles that pique your interest. Also it is ready for social sharing. Meaning, if you find an article that is relevant to your brand, just simply click the social share button.
Everything is free with Feedly. There is also an app available that you can download so you can curate and share content using your phone anytime you want.
Website Development
We understand that the words website development can be a bit intimidating especially if you don’t have any background about it. But there are a lot of software companies out there that created easy to use website builders for business owners who would like to set up their own website. And these website builders don’t need hard coding. You just simply drag and drop items and you are good to go.
So here are some of the easy to use website builders for business owners.
Wix
You don’t need to be an expert in web development or know basic coding to produce a website in Wix. There are a lot of really great website templates in Wix that you can use to get started.
If you need to adjust or add elements, you can simply drag and drop.
Moreover, aside from the basic website, they also have eCommerce websites that you can take advantage of. These eCommerce websites are already set up so you won’t have to worry about payment transactions. Just simply connect your PayPal or any mode of payment you prefer.
Wix is free. But if you launch your website, it will have a Wix name on its domain. If you want ownership on your website, just simply buy the domain and hosting on Wix. This is highly recommended for eCommerce websites.
By the way, did we mention that it was fun doing websites on Wix? It is! With its flexibility, accessibility and great templates, you’ll be amazed by your work.
WordPress
WordPress is one of the most popular website builders in the market today. Its content management platform is a universal platform that can be used by anyone. It is widely used by developers around the world. But it doesn’t mean that it is limited to developers only.
WordPress is easy to use. Even though it is not drag-and-drop like Wix, its functionalities are still easy to understand and it comes with a host of themes, tools, and plugins that can help you build beautiful websites.
Most of our clients prefer WordPress because of its easy to use functionalities. Moreover, with WordPress, our website developers can customize themes based on our client’s preference.
It is free and it also has free themes. But if the free themes don’t match what you need, you can buy themes on the market.
Yoast
Yoast is a WordPress free plugin. But you can upgrade to a premium account to access some of its features. You might be wondering why we included Yoast in this list. Well, Yoast is a good tool in doing search engine optimization (SEO) for your website.
You can’t just build a website and expect it to be listed on Google or other search engines. You need to work on that and Yoast can help you. With Yoast, you don’t need to be an expert in SEO. The Yoast plugin will guide you on what you need to do to optimise your web pages and blogs.
So when you build your WordPress website, make sure to install Yoast.
You might be asking, how about Wix? Well, Wix has its own SEO features. As you go along building your website on Wix, you’ll see options where you can include keywords, meta descriptions, meta tags, etc.
Chat Management Tool
One of the objectives of digital marketing is for customers to contact your business. This can be achieved by posting your contact details all over the internet. It is also possible by using social media. But if you have a website, one way for your customers to contact you in real time is by using a chat tool.
There are a lot of chat tools out there. Most of them have automated answering features where you can automate your responses if you fail to answer real-time. As part of the digital marketing tools for businesses, here are some of the most common and easy to use chat management tools.
Tawk.to
Tawk.to is a chat software that you can install on your website. Tawk.to is a great chat management tool where you can chat with your website visitors in real time. This software also gives you details like the location of where your visitors are coming from. It also shows the pages the visitor browsed within your page.
Aside from the chat feature, it also gives you amazing website traffic reports. This report is emailed to you on a weekly basis. It is so good that you can actually use this report to monitor your traffic.
This software is free but you can hire a chat agent to manage your website communication.
Facebook Chat Plugin
Another amazing chat moderator tool that you can use on your website is the Facebook Chat Plugin. I know you are familiar with the blue message bubble we often use on Facebook. Well, you can actually use that on your website.
You just have to install it on your website, connect it with your Facebook page, and your website visitors can directly message you.
You will also receive the message just like how you receive a normal Facebook messenger chat.
Instead of the blue color, you have the option to customize the color of the button based on your branding, just like what we did with this one.
There are a lot of digital marketing tools for businesses out there. But these are just some of the must-haves and easy to use digital marketing tools that you can use when starting a business.
We know that digital marketing is not that easy. And some of the tools that we use can be hard to understand. That is why we listed down those that are easy to use so you won’t get overwhelmed and intimidated when starting with online marketing.
On the other hand, we, at Digital Strategists, are always here if you need extra support or assistance especially when it comes to website development, content writing and management, SEO, and social media management to help you reach your business goals.
If you have inquiries, we are always online. We used the Facebook Chat plugin discussed in this article. You can use that too to message us. It is right here below.
On the other hand, you can always message us on dgstrategists@gmail.com to book free digital marketing consultation with us. You may also browse our website to see some of our featured works and read some of our amazing blogs.
Happy digital marketing!
May you have more clients to come,
The Digital Strategists Team