How many should you post per day on social media?
How many posts are you publishing on your social media page? Once a day? Twice a day? Or perhaps three times a week?
If you are posting once or twice a day, good for you. It means you have a lot of content to share with your audience.
Posting three times a week is not bad either. It means you are optimally using your content.
Did you know that with the right posting frequency, you can increase your engagement and impressions?
But what is the “recommended” number of posts that we should do?
How often should we post on social media?
One thing that you need to understand before doing any posting frequency strategy is that not all social media platforms are the same. So you should treat each one of them uniquely.
So here is your ultimate guide on the right number of posts depending on the social media platform
How many should you post a day on Facebook?
With over 2.93 billion monthly active users, Facebook is one of the biggest and widely used social media platforms in the world.
With this huge user base, it is only right to put your business on Facebook. But Facebook Marketing is not easy. Since a lot of businesses are using Facebook to market their product, the competition can be really tight.
So with this tight competition, how often should you post on Facebook to make sure your audience sees and remembers your brand?
Based on our own research, posting frequency on Facebook depends on the number of followers.
Brands or pages with less than a thousand followers may try posting at least three times a week or every other day.
Brands with more than a thousand followers are recommended to post at least once a day.
And brands with more than a hundred thousand followers are recommended to post at least twice or thrice a day.
When you have a small number of followers, you need to maximize the use of your content. Posting daily means few people will see your post.
On the other hand, it is worth it to post more than one content on pages with big followers as there are a lot of people who will be able to see it.
| Less than 1000 followers | 3x a week or every other day |
| More than 1000 followers | Once a day |
| More than 100,000 followers | Once or twice a day |
For the scheduling tool Hootsuite, they recommend to post at least once per day. Posting more than one has been found to cause a drop in engagement.
Note that these are just recommendations. Remember, creating Facebook content is not easy. So use and publish your content wisely. Also, publishing content on the best and optimal day and time can increase your engagement and impressions.
Check out our article on the Best Day and Time To Post On Facebook.
If you are having a hard time creating posts for your Facebook page, we have this ready to use social media calendar. In this social media calendar, you will get editable images with captions that you can post every day for the whole year.
How many should you post a day on Instagram?
Instagram is one of the most popular photo sharing apps. You need appealing images to attract engagements. Most users even use photo editing apps to make sure that their images are “IG worthy”.
So for brands, what are the recommended number of posts per day to attract more engagement and impressions on Instagram?
According to Hootsuite, the recommended posts per day for Instagram is 3 to 7 posts per week.
However, later.com recommends posting frequency that depends on your number of followers.
According to them, if you have less than 1000 followers, it is best to post at least twice a day or 14 times per week.
For accounts with 1000 to 250,000 followers, it is recommended to post at least two to three times per day or 14 to 20 times per week.
Lastly, for accounts with 250,000 and more followers, it is recommended to do at least once per week posting as it results in the highest reach and engagement.
| Less than 1,000 followers | 2 posts per day or 14 posts per week |
| 1,000 to 250,000 followers | 2 – 3 posts per day or 14 – 20 posts per week |
| 250,000 and more | 1 post per week |
In short, if you are trying to grow your following on Instagram, you need to post at least every day to increase engagement and reach. On the other hand, if you already have a bigger following, it is recommended to minimize your posting strategy.
If you need help on what to post on Instagram, our social media calendar offers themes and templates that you can start on. The designs in our social media calendar follows a thematic format that works best on IG feeds.
How many should you post a day on LinkedIn
LinkedIn is one of the most famous professional social networking sites in the world. It was designed specifically for professionals and the business community.
LinkedIn should not be treated the same as Facebook and Instagram or any other social media networks.
If you are a business, you should think first if it is wise to use LinkedIn to promote your brand. Ask yourself if your customers would love to see you in this professional community.
Also, unlike other social media networks, LinkedIn also favors accounts with good posting strategy.
So what is the recommended number of posts per day or per week on LinkedIn?
According to our research, posting once a day or five times a day increases your engagement by at least 25.4%
Hootsuite also recommends the same posting strategy.
When posting on LinkedIn, we recommend diverse posting content. Meaning, mix your posts with links, company updates, job listings, and other corporate themed content.
| LinkedIn recommended posting frequency | 1 post a day |
| Best day to post | Monday to Friday |
| Best time to post | In the morning (8am to 12nn) |
How many should you post a day on Twitter
For Twitter, we recommend tweeting at least 3 to 5 tweets a day as this can increase your engagements and impressions.
Hootsuite also recommends tweeting at least one to five times a day.
With over 330 million users tweeting every second and every minute, it is easy to get lost in this network. If your brand is not actively tweeting every day, you can lose a lot of engagements and impressions. That is why you need to produce as many tweets as you can.
Unlike with other social media networks, creating tweets is very easy. You don’t have to create graphics or edit videos. Just your thoughts for the day are great content pieces already. You can also ask questions to your followers. You can also join conversations using trending hashtags. You can even greet everyone with a “Good Morning” or “How’s your coffee brewing”.
Just make sure to be human when you create tweets for your Twitter page.
Hope these tips give you an idea on how to manage your social media content strategy. If you have questions about this blog or other topics you would like us to cover next time, just comment down below.
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