Ways to Schedule Posts on Facebook And Instagram
As a business owner, we want our social media pages to have updates every now and then. Posting engaging content is the key to increase our followers, achieve organic growth, and promote our business online.
But publishing social media content consistently can be tough especially if you don’t have the time to create and publish.
Hiring a social media manager is an option you may consider. But this means you may need to spend PHP 10,000 to PHP 20,000 a month to pay for his/her rate. And that is just too much if you are just a small or medium business.
So what do you need to do?
How do you update your social media pages if you don’t have the time and the money?
As social media specialists, we, at DG Strategists, understand the need of many business owners for quality, engaging and fresh content.
That is why, we created a ready to use and customized social media content strategy so that you don’t need to spend a lot of time creating engaging content for your page.
Moreover, since all of our content are based on research, you don’t need to spend so much money hiring a professional to do it for you. Our social media strategies have professional looking social media content (images and captions) that you can customize to match your page.
Get to know more about our social media content strategy here.
Now that you have the content to post, the next question is, how can you post these content?
Do you need to post it everyday?
Of course not!
You can schedule your post any day and time you want. You just need to find the right scheduling tool for that.
Good thing, Facebook (with Instagram integrated in their platform) has a tool so you can schedule your content easily.
But before you do that, make sure you are an admin of the page so you can schedule content.
Also, only business pages have this scheduling tool feature. You cannot schedule or manage posts on individual or personal pages.
Here are the different ways to schedule your content on Facebook and Instagram.
How to Schedule Posts on Facebook and Instagram Using Publishing Tools
Step 1 – Go to your Facebook page, and click “Publishing Tools” on the left menu tab.
Step 2 – Click “Create Post” on the top right page
Step 3 – Select your Facebook and Instagram Account (You need to connect your Instagram Account first to post)
Step 4 – Type your caption.
Step 5 – Upload your photo
Step 6 – Click and select Schedule Post
To see, edit, reschedule and manage your posts on Facebook and Instagram, see quick video guides below.
How to Schedule Posts on Facebook and Instagram Using Business Suite [Updated]
How to Schedule Posts on Facebook and Instagram Using Creator Studio
Benefits of scheduling your social media content
1. Better time management and more time for your business
One of the most undeniable benefits of social media scheduling is that it gives you more time to focus on your business and do other important things. Just set a time or day to do the scheduling and let it run on itself.
2. Flexibility on the best time and day to post
You have the flexibility to post your content on the day and time you want it to be posted. This is great because you can control and get more reach during peak days and hours. Moreover, if you are running a discount promo or event, and you need to launch a countdown or have a deadline, you don’t have to worry if you missed any posting for a specific day or time.
3. Provides great strategy for your brand
By scheduling your content, you can set a theme that you can follow. For example, this month, you can highlight a specific product or service. You can simply do that by doing all your social media content and scheduling them afterwards.
4. Be consistent
Consistency is key in social media management. If you consistently have fresh content on your page, your audience will have the perception that you are always active. An active page is easily remembered. Also, Facebook’s algorithm will always recommend you since you are an active page.
Creating and scheduling social media content is a big part of social media management. It is a must that you need to do. Yes, it can be challenging and time consuming. But with the right tools and resources, you can ace your social media game.
If you need help when it comes to creating content on your social media, talk to us. We have ready to use and customize social media content strategies that are ready for scheduling.