Tips To Promote Your Business Without Spending Too Much
Need to advertise your products and services but don’t have the budget to hire a marketing expert or pay for advertising cost?
If you are a small business, you probably don’t have enough cash to spend on marketing activities.
You are probably doing your own promotion:
- Creating your own content
- Sharing your products and services on your own social media page
- Manually messaging clients
- Asking friends for referrals or support for your business
There is nothing wrong with this. But as a business owner, this can take much of your precious time which you should use to focus on making your products and services better.
So if you are wondering if there is another way of marketing or advertising your products and services without breaking the bank, here are some tips and strategies that you can use.
Use social media promotions
What attracts clients best? Promos. People are easily attracted to coupons, sales, and exclusive offers, so you can take advantage of this free form of advertising. Display it in big letters and bold colors and you’re free to go.
Although posting these promotions on social media would inevitably leave a dent in your sales, you still don’t have to spend anything on advertising. In return, this would lead to potential clients and could generate more sales in the future.
If you need help in creating promotional ads to drive sales in your business, we have ready to use promotional ads strategy [like the one below] that you can use for the whole year!
Communicate directly with people
Where can you directly engage with people? Do you have accounts on various other platforms?
If you want to advertise for free and reach a wider array of audiences, you should try and create an engaging social media presence. You can do this by answering questions under YouTube videos, or under Facebook posts.
Another way to solidify your social media presence is by creating an account on Quora. On Quora, people like to ask questions, and you may find some related to your products and services.
35% of video marketers use Facebook Live, and over the years, Facebook Live viewers have risen significantly.
Live streaming is becoming more and more popular by the day, and businesses are getting on board this trend. Online selling is a great example of how easy it is to go online and promote your products for free.
This gives you free visibility from your followers and potential clients, and being on a live platform gives your audience more access to interactions. They can directly ask you questions, give suggestions, and even purchase on the spot.
Create video teasers
Teaser videos are like mini commercials that hype your content. Instead of releasing something right on the spot, you can build up the tension by releasing a video teaser days or weeks before its release.
However, not all video teasers gather all the right attention. Make sure you release something sensational, action-oriented, and engaging for your audience.
Teasers are created to literally tease people into viewing your content and waiting for it to launch. Make it big and bold; hype up your content in the best possible way.
Follow up with old clients
One of the easiest ways to market your products is by following up with old clients. It’s fairly easy to look up your old clients’ email addresses, and directly email them.
This could even rouse your clients into action to repurchase, or check out your new products. It is advisable to keep a calendar of these frequent email habits so you could turn it into a profitable habit.
Attend free conferences and events
Conferences are ideal places to create and strengthen connections. Attending seminars would put you in the same room as a handful of like-minded clients.
Attending a conference about fashion and make-up, for example, puts you in a place where people share the same passion for beauty and art. That gives you enough opportunity to go ahead and introduce yourself and how your business is related to the topic.
However, you should also put yourself in the shoes of your customers and think of conference themes that would interest them as well.
Blogging does not automatically drive traffic to your website, so you have to blog well and capture the attention of your audience. Create content that would talk about their problems and how your products and services can be the solution.
Writing blogs for sites like these can generate leads, drive website traffic, and build brand awareness.
If you want to market and advertise your business, you need to allocate even a small budget for it. Marketing is not that costly if you follow the above tips. And if you follow it right, you might be able to get a return on investments from these marketing strategies.
On the other, if you don’t have time and have a minimal budget for marketing, we highly recommend our ready to use social media content marketing strategies.
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To know more about our 365 Days of Social Media Content Strategy, you can email us at
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