What to Post to Promote Your Real Estate Facebook Page
With over 2.94 billion monthly active users, Facebook is one of the best platforms to use to promote your business. And if you are a real estate agent, Facebook is the best place to reach a bigger audience.
No need to go to the mall, market, or public places with lots of people to give out flyers.
Now, you simply use your phone or laptop and post your property listing on Facebook or any social media platform.
This process saves you a lot of time and gives you more new opportunities to market your property listings.
But managing social media pages, especially Facebook, is not that easy.
You need to make sure that you are producing the right content to attract followers and prospect customers.
You also need to make sure that you are consistent in posting content to keep your account active.
When your account is active, Facebook algorithms recommend you to other users to follow and subscribe to.
But how do we create content for real estate pages?
What do we need to post to attract engagement and make our real estate Facebook page active?
The Golden 80-20 Formula
The key to producing quality content on Facebook is to follow the effective marketing formula of 80-20.
80 percent of your content should be educational, entertaining and informative or what we call “valuable content”. Valuable content are content that are important or relevant to your audience.
On the other hand, you only need 20 percent to promote your product and services. This is the amount of hardsell content you should do to your page.
Remember, Facebook, just like any other social media platforms out there, was created with the purpose of informing, educating, and entertaining its users. It is just recently that Facebook started to monetize and offer it to businesses.
So it is important that we create more “valuable content” for our users. If we continue to produce “hardsell” content, then we might lose followers.
“Content build relationships. Relationships are built on trust. Trust drives revenue.”Andrew Davis, Marketing Keynote Speaker
So keep on creating valuable content that resonates to the needs of your audience. That way you can effectively increase your engagement and following.
But how do we create valuable content? What posts are considered valuable or relevant to our audience?
Posting ideas for Real Estate Facebook Pages
As social media specialists, we, at DG Strategists, researched the best content or posts that resonated well with the audience of real estate brands and pages.
Here are some of the best content types to produce when managing real estate social media pages:
1. Real estate and homebuying/homeselling tips
Most of your audience don’t know anything about buying or selling real estate properties. If they want to know about it, they will Google or ask an expert.
That is why if you want to increase engagement and following in your real estate page, you need to produce content about the things that your audience need to know when it comes to this industry.
This can be tips on the best time to buy a property, or tips on how to find the best location for a residential home, or tips on how to negotiate to a seller/buyer.
When you produce content like this, you are helping people widen their knowledge. And if people are getting valuable information out of your Facebook page, it is easy for them to follow and engage in your page every now and then.
Not only that, since these tips are valuable information, you are also establishing your credibility as a real estate professional or brand. So when people have questions about real estate, they know that you are a trusted source to go to.
So consistently post real estate tips on your social media page to drive engagement and establish credibility.
2. Ask engaging questions
Another post type that drives a lot of engagement to your Facebook real estate page is “engaging questions”.
Engaging questions are questions about real estate, homebuying, home selling, or anything that triggers your audience to interact with your page.
Here are some examples of engaging questions you can post on your page:
- “What type of property would you love to have? Condominium? Rowhouse? Townhouse? Or a commercial establishment? And why?
- “If you could buy any property in the Philippines, what would it be and why?
- “What is your favorite part of the house?”
You can also ask questions that are not related to real estate like:
- If you won 405 billion pesos in the lottery today, what is the first thing that you will do?
- If you could talk to anyone, who would it be?
- If a genie grants you 3 wishes, what will be your first wish?
Questions like this can drive a lot of engagements to your page. Just be creative in crafting questions to ask your audience.
3. Real estate and investment related quotes
It’s quite hard to think of real estate tips and engaging questions to consistently post on your page. That is why you need to mix it with other content like quotes on real estate and investment.
There are a lot of real estate quotes from famous people that you can find on the internet.
You just have to search for the ones that are interesting and can drive engagement.
Here are some examples:
- “Don’t wait to buy real estate, buy real estate and wait.” – T. Harv Eker
- “Price is what you pay, value is what you get.” – Warren Buffett
- “Remember, buy land, they’re not making it anymore.” – Mark Twain
4. Frequently ask questions
What are the most common questions that your clients or prospect clients ask you? Post it on your page. You can even create an album for this every time you have a new update.
Having an FAQ in your Facebook page is a big help to a lot of your prospect clients. It can also save you time in answering questions over and over again.
So make sure to post some of the common questions of your clients and be sure to provide an answer for it.
We have our own FAQ photo album on our Facebook page here.
5. Highlight testimonials
Another way to build credibility on social media, especially on Facebook, is posting some of your client feedback and testimonials. If you have permission, you can even tag the person who gives the feedback to widen the reach of the post.
We recommend creating an album for this, so if a client asks for some reviews about your service, you can easily share all the feedback you have received.
For us, we created this album of all the testimonials we received from our clients. Whenever we received one, we always include it in this album.
6. Motivational quotes about life, happiness, and success
Promote positivity in your real estate page by posting motivational quotes about life, happiness, success or anything that will inspire other people. These types of content are what people love to share in their own feed.
Here are some of the motivational quotes you can post on your page:
- “Every day may not be good, but there is something good in every day.” – Alice Morse Earl
- “Believe in yourself and anything is possible.”
- “Today is your opportunity to build the tomorrow you want.” – Ken Poirot
7. Success tips
Another inspirational content that you should be posting on your real estate page are success tips. Success tips are basically tips or content that encourage your audience to work hard or believe in their dreams.
These may not be related to real estate, but these types of content, just like the motivational quotes, resonate well to all types of audience. And because of this, people will not hesitate to share it on their wall and follow you for more.
Here are some success tips that you can post on your page:
- Success tips #1: Know your value
- Success tips #2: Get out of your comfort zone
- Success tips #3: Wake up early
- Success tips #4: Keep learning
- Success tips #5: Find a mentor
Hope the above tips help you create a perfect social media content plan that will boost your engagement and increase your followers on Facebook.
If you are still lost on how to do this, we have created a customized ready to use social media content strategy that covers all of these types of content and more.
Our social media content strategy for real estate pages follow the 80-20 formula and has all the above content.
Once you avail, you will get 365 days (one whole year) images with captions that are editable via Canva and are plotted in a social media calendar with the best time and day to post strategy.
If you want to know more about it, simply message us at m.me/dgstrategists with the code “Real Estate”.
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